Tag Archive | marketing

How Writers Can Use Instagram to Promote Books

How Writers Can Use Instagram to Promote Books

An Introduction to Instagram, Hashtags, and Book Reviewers Guest Blogger: Kristin Durfee It may seem counterintuitive—photographs to sell books? But if the idea sounds crazy to you, then you are missing out on an entire community of readers, bloggers, and reviewers that call Instagram home. First things first: if you don’t have an Instagram account, […]

Writing with Jacob’s Sticks

Writing with Jacob’s Sticks

Guest Blogger: Shannon Stewart My kids, ages two and one, are really awesome. No, I mean REALLY awesome. They both slept through the night beginning at four weeks. They’re generally happy and easily self-entertained. They love to read. They eat what I give them with little complaint. They are angels at the store, and all […]

That’s Not How Advertising Works

That’s Not How Advertising Works

You know how when you’re watching TV, you see the same ad at least eleven thousand times? And how if you’re watching something online, you get the same commercial two or three times in a row sometimes? The internet has made it easy for advertisers with data tracking. If you look up shoes, you automatically […]

Christian SpecFic? Or SpecFic by Christians?

Christian SpecFic? Or SpecFic by Christians?

Avily brought The Great Christian Spec-Fic Debate to NAF yesterday, and as I started to compose my response, I realized it was a whole other post. The Christian submarket only came about because general market romance novels got so explicit Christian women wouldn’t read them anymore. So publishers created this segment with clean romance novels […]

10 Tips for Starting, Growing, and Maintaining a Mailing List for Authors

10 Tips for Starting, Growing, and Maintaining a Mailing List for Authors

Guest Blogger: Pauline Creeden The Dos Tip #1 ~ It’s never too early to start your list. Not published yet? No problem. If you want to have a great launch, having a mailing list already there can help! Tip #2 ~ Explore your options. When starting a mailing list, check out companies like MailChimp and […]

What Changes Once You’re Contracted?

What Changes Once You’re Contracted?

Guest Blogger: Nadine Brandes Reading the words, “I want to offer you a contract for this book and its sequel, at least,” from Jeff Gerke, former owner and publisher of Marcher Lord Press, was one of the most heart-stopping and joyful moments of my life. Answering “yes” to my top-choice publishing house was laughably easy. […]

The discoverability puzzle is not unique to SpecFic

The discoverability puzzle is not unique to SpecFic

The conventional wisdom about how to market a book goes something like this: blog, maintain a website, post on Facebook, chat on Twitter yada yada yada… But, as Becky pointed out in her response to Heather’s “Snagging Readers” post the other day, “social media is great for building community and connecting with readers once you […]